Studio
Squid Liquid and this body of work are the creative product of Jonathan Sloan, a UX designer with over 20 years of experience crafting intuitive, engaging interactive experiences. His work spans web, branding, and video games across all major platforms. With a sharp eye and a healthy sense of humor, Jonathan guides projects from concept and visual design through implementation and polish. Equal parts meticulous and playful, he believes great design should be both functional and fun. When he’s not pushing pixels, you’ll likely find him hiking a trail, exploring the world, or playing games with his wife at a craft brewery, where she occasionally lets him win.
20+
Years Experience
15+
Titles Shipped
30+
Logo & Identity Projects
Tools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Figma
Unreal Engine 5
Unity
Past Voyages
UX UI Director
Manticore Games - 02/2018 to 06/1016
During my eight years at Manticore Games, I led the UX/UI team through the design and launch of two major products, balancing product strategy with thoughtful UI execution. My role spanned team leadership, UX direction, interface design, prototyping, visual systems, and cross-discipline collaboration. From shaping complex creator tools to refining player-facing experiences, I helped turn ambitious ideas into usable, polished, and shipped products.
Senior UX Designer
Gree - 11/2016 - 03/2017
As a UX/UI consultant at GREE, I helped shape the player experience by creating wireframes, defining visual direction, and collaborating with an outsourcing team to bring the interface to life. My role included establishing the overall UI style, designing icons, reviewing external deliverables, and making sure the final work stayed aligned, polished, and game-ready.
Founder & COO
Fire Giant Entertainment | 10/2016 to 02/2017
As co-founder and Chief Operating Officer of Fire Giant Entertainment, I built an indie game studio with three partners and helped guide the studio through development, launch, and all the chaos in between. We released Fumble Fang, a mobile title where I wore an unreasonable number of hats, including UX/UI designer, VFX artist, SFX wrangler, level designer, marketer, promoter, and occasional “please make this thing work” specialist.
Senior UX Designer Ui Artist
Kabam | 04/2012 to 11/2016
At Kabam, I helped ship multiple mobile titles that earned Apple’s Editor’s Choice Award, including The Hobbit: Kingdoms of Middle-earth, Spirit Lords, and Star Wars: Uprising. My work spanned UX design, UI art, and hands-on interface development, with the added adventure of managing a team of UX designers and artists on Star Wars Uprising
UX Designer Ui Artist
Microsoft | 04/2008 to 04/2012
At Microsoft, I worked across a wide range of gaming experiences, from early Games for Windows applications to Microsoft gaming sites, Windows Phone titles, Kinect projects, XBLA releases, and Xbox dashboard apps . My work included UX design, UI art, interface design, and hands-on development support for projects including Kinect Adventures, Kinect Star Wars and Kinect Fun Labs
Squid Liquid and this body of work are the creative product of Jonathan Sloan, a UX designer with over 20 years of experience crafting intuitive, engaging interactive experiences. His work spans web, branding, and video games across all major platforms. With a sharp eye and a healthy sense of humor, Jonathan guides projects from concept and visual design through implementation and polish. Equal parts meticulous and playful, he believes great design should be both functional and fun. When he’s not pushing pixels, you’ll likely find him hiking a trail, exploring the world, or playing games with his wife at a craft brewery, where she occasionally lets him win.
20+
Years Experience
15+
Titles Shipped
30+
Logo & Identity Projects
Tools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Figma
Unreal Engine 5
Unity
Past Voyages
UX UI Director
Manticore Games - 02/2018 to 06/1016
During my eight years at Manticore Games, I led the UX/UI team through the design and launch of two major products, balancing product strategy with thoughtful UI execution. My role spanned team leadership, UX direction, interface design, prototyping, visual systems, and cross-discipline collaboration. From shaping complex creator tools to refining player-facing experiences, I helped turn ambitious ideas into usable, polished, and shipped products.
Senior UX Designer
Gree - 11/2016 - 03/2017
As a UX/UI consultant at GREE, I helped shape the player experience by creating wireframes, defining visual direction, and collaborating with an outsourcing team to bring the interface to life. My role included establishing the overall UI style, designing icons, reviewing external deliverables, and making sure the final work stayed aligned, polished, and game-ready.
Founder & COO
Fire Giant Entertainment | 10/2016 to 02/2017
As co-founder and Chief Operating Officer of Fire Giant Entertainment, I built an indie game studio with three partners and helped guide the studio through development, launch, and all the chaos in between. We released Fumble Fang, a mobile title where I wore an unreasonable number of hats, including UX/UI designer, VFX artist, SFX wrangler, level designer, marketer, promoter, and occasional “please make this thing work” specialist.
Senior UX Designer Ui Artist
Kabam | 04/2012 to 11/2016
At Kabam, I helped ship multiple mobile titles that earned Apple’s Editor’s Choice Award, including The Hobbit: Kingdoms of Middle-earth, Spirit Lords, and Star Wars: Uprising. My work spanned UX design, UI art, and hands-on interface development, with the added adventure of managing a team of UX designers and artists on Star Wars Uprising
UX Designer Ui Artist
Microsoft | 04/2008 to 04/2012
At Microsoft, I worked across a wide range of gaming experiences, from early Games for Windows applications to Microsoft gaming sites, Windows Phone titles, Kinect projects, XBLA releases, and Xbox dashboard apps . My work included UX design, UI art, interface design, and hands-on development support for projects including Kinect Adventures, Kinect Star Wars and Kinect Fun Labs
Contact
For design inquiries call, email or fill out the form below.
Contact
For design inquiries call, email or fill out the form below.